UNSIGNED HYPE: Jordn – 23

Los Angeles-based emerging hip hop artist Jordn just released his powerful and stimulating single  “23.” Inspired after watching Michael Jordan’s The Last Dance docuseries for the fifth time, it’s a track that showcases the artist’s self-awareness and determination which outpours into impactful words, messaging, and masterful delivery. Jordn confides, “The only thing I could think about was how much of an icon this man was and I just wanted to be like Mike all over again. The number 23 is so tied into his legacy. I think I wanted to channel that energy, which is why I kept repeating those numbers over and over. Having a brilliant work ethic, and the ability to do what you love at an extremely high level is amazing – I aspire for that.”

“23” is a song of strength, courage, and power over a smooth flow, hypnotic beat and fiery hip-hop production by producer Cai who played a major role in the song’s creation.