August UBM releases a new video to smash hit, “New Bag.” Directed by Gene Got Visuals, the video is inspired by the iconic film Low Down Dirty Shame starring Jada Pinkett Smith. The video presents a very rich and wonderful lifestyle of August UBM and the leading lady in the video. The inspiration behind the lyrics lie between the concept of continuing the nonstop grind of life and being able to live life to the fullest. August UBM makes it clear that in order to retain this lifestyle he must work hard and play harder, have a girl by his side, and a “New Bag” to spoil her too.