Ahead of I’m Lovely releasing Friday, Derek Minor (@thederekminor) goes incognito as an Lyft driver in the official visual for “Pull Up,” The Ronye Brown & Brandon Boone directed small screen adaptation showcases Derek’s comedic nature and is sure to make you crack a smile at one point or another. Produced by Thicc James (@thiccjamesbeats) and featuring a guest verse from Greg James, the trap-infused track finds the trio equally sharing the spotlight and is reminiscent of Wiz Khalifa’s 2011 Cabin Fever standout “Taylor Gang,”
In 2009, Derek founded Reflection Music Group with producer and former Syndicated Mix Show host Doc Watson, which boasts a full-fledged label and marketing service, RMG Amplify. This is one of Minor’s greatest accomplishments as he now passes the baton to his roster of artists who are fresh voices of triumph.
Watch “Pull Up” below and pre-order I’m Lovely on your DSP of choice | HERE via EMPIRE.